Alford Homes Announces Rebrand

Almost 20 years ago, Alford Homes entered the residential real estate market in Dallas, Texas. The professional home builder started building a few custom homes yearly - that were mostly in rural settings. These new homes were primarily in the mid-price range for custom home products. Year after year, Alford Homes continued to build more custom homes, increasing their visibility and home product offerings in the Dallas - Ft. Worth Metroplex. Over time, the homebuilder was slowly pulled geographically towards the city and into the high-end luxury home marketplace. Today, Alford Homes builds numerous luxury residences yearly with their custom homes and estates starting at $2,500,000. The custom home builder constructs residences in the most prestigious neighborhoods and areas in Dallas, Texas.

With Alford Homes’ anniversary upcoming, the owner, Greg Alford, realized it was an important milestone in the history of his homebuilding company plus it presented a unique opportunity to modernize his company's brand.

Designs, trends, and tastes change over time - and especially over decades. However, the core “founding” principals at Alford Homes have remained the same - since the beginning. Greg Alford’s mission and focus on homebuilding are exemplified by his deep commitment to quality construction, utilizing the finest materials, giving the highest level of customer service, and employing expert craftsmen to build and personalize each home. Many of the construction professionals and experts at Alford Homes have worked with the professional housebuilder for decades. Each of the residences built is unique and has special touches and details personalized specifically for the homeowner. Alford Homes is a family-oriented business that’s renowned, longstanding, and operates with integrity - along with being a good neighbor in the communities where they build luxury custom homes.

The new Alford Homes logo and brand is an evolution of the previous logo, with a look and feel that is modern and suggests luxury and strength.

“We believe the new image will further Alford Homes's position as a leading luxury home builder in the Dallas - Ft. Worth Metroplex,” says Greg Alford, Owner of Alford Homes.

The launch of the new brand will include - a new corporate logo, tagline, signage, marketing collateral along with refining the home building company’s corporate website. The refreshed image will further align the professional home builder in the upper-end residential real estate market, plus provide a modern and luxurious look that mirrors the same quality of the home product offerings at Alford Homes. The rebranding solidifies the real estate company's stance as an industry leader in the residential construction business in Dallas, Texas.

The new tagline embodies the spirit of Alford Homes - that’s creative and desire-driven to build first-class custom homes for their clientele. The real estate company constantly refines its processes to ensure even the smallest details are flawless in their new custom homes.

Visit AlfordHomes.com to view the new logo and slogan for Alford Homes in Dallas, Texas.

Alford Homes’ overall vision is to construct architecturally significant custom homes that bless the families and individuals that reside (live) in them. Greg Alford, owner of Alford Homes, and his team of home building experts construct residential properties that are wise investments, stand the test of time (timeless) and exceed their homeowner's expectations.

This long-standing and future vision drives Alford Homes to offer unparalleled customer service and provide a positive home building experience - while taking a creative journey with their customers to build the “home of their dreams”.

Alford Homes is one of Dallas’ finest custom home builders that constructs distinguished residences starting at $2,500,000. The residential real estate company with over 40 years of expertise, builds premier quality luxury properties with a wide range of offerings from - green building techniques that make homes energy-efficient and reduce their carbon footprint - to newer innovations like mood lighting, quiet self-closing drawers, and smart home technologies. The one-of-a-kind custom homes and large estates are built in prestigious locations in Dallas including - University Park and Highland Park in the Park Cities, Preston Hollow, Old Preston Hollow, Frisco, and Prosper, Texas.